Urban Remedy × PitchNode
Executing a Strategically Aligned Convertible Note Raise
Client Overview
Urban Remedy is a scaled, mission-driven organic food company producing ready-to-eat meals, cold-pressed juices, wellness shots, and functional snacks. The business operates nationally through owned kiosks and strategic retail partnerships, combining strong brand equity with proven unit economics and operating discipline.
Engagement Scope
- Convertible note structuring & positioning
- Institutional and operator-led investor targeting
- Investor outreach and engagement management
- Due diligence coordination and preparation
- Support through term negotiation and close
The Challenge
Urban Remedy was entering a transition phase — already scaled, revenue-generating, and operationally mature — but required bridge capital to unlock near-term growth and maintain flexibility ahead of a larger institutional capital event. The objective was not just to raise capital, but to do so without forcing a premature valuation or misaligned growth expectations.
The Solution
PitchNode designed and executed a targeted convertible note strategy, aligning Urban Remedy with family offices, operator-angels, and sector-experienced investors who understood the business. The process prioritized clean structure, efficient execution, and long-term optionality over volume-driven outreach.
Our Approach
Onboarding (5–7 Business Days)
We work closely with the founding team to understand the business, the capital objectives, and the type of investor that will be additive at this stage. This includes diligence review, refining investor criteria, pressure-testing positioning, and preparing outreach materials grounded in how the company actually wins. Messaging is reviewed and approved by founders before any outreach begins to ensure full alignment.
After 7 Business Days: Multi-Channel Outreach
Once alignment is established, PitchNode begins direct engagement with a curated set of investors. Outreach is deliberate and relationship-driven, with ongoing coordination, follow-ups, and adjustments based on investor feedback and conversation quality rather than volume.
Investor Strategy & Rationale
A key factor in the success of Urban Remedy's convertible round was ensuring alignment between the profile of the company and the profile of the investors.
Urban Remedy is no longer a speculative early-stage startup. It is a scaled, revenue-generating, mission-driven operating business with established distribution, demonstrated unit economics, and a long operating history. The investor strategy reflected that reality.
Rather than pursuing traditional venture capital, PitchNode focused on investors who understand and underwrite businesses like Urban Remedy on their own terms.
Aligned Capital, Not Venture Mismatch
Traditional venture capital often seeks power-law outcomes, aggressive growth curves, and control-oriented structures that are not always well suited to premium food and wellness businesses. Pursuing that path would have required significant time educating the wrong audience, defending profitability, or forcing the company into a narrative misaligned with how value is actually created in this category.
Instead, the strategy centered on family offices, operator-angels, food and agriculture executives, and impact-aligned capital — investors who value durability, brand equity, operational discipline, and long-term optionality.
Ecosystem-Based Investor Targeting
The investor universe was built around ecosystem relevance, not titles alone. The outreach included:
- Family offices and principals capable of writing meaningful checks
- CEOs, presidents, and board members of food, agriculture, ingredient, and consumer brands who often invest personally
- Operators with firsthand experience in supply chains, perishability, retail margins, and scaled distribution
This mix increased not only the probability of capital, but also the potential for strategic insight, credibility signaling, and long-term partnership.
Fit-for-Purpose Convertible Structure
This investor profile was particularly well suited for a convertible note structure. Growth-stage convertibles work best when investors are aligned on trust, trajectory, and optionality rather than fixating on near-term valuation mechanics.
Family offices and operator-investors were comfortable underwriting the business as it exists today, participating without forcing premature pricing decisions, and allowing the company to preserve flexibility for future strategic outcomes.
Positioning for Long-Term Optionality
By aligning Urban Remedy with patient, informed capital partners, the company preserved multiple future paths — continued profitable growth, selective strategic investment, or an eventual acquisition — without being boxed into a single venture-driven outcome.
The Outcome
Urban Remedy successfully closed its convertible note, securing aligned institutional capital while preserving flexibility for future growth and strategic outcomes.
Convertible note closed efficiently and on schedule
Aligned capital from family offices and operator-investors
Clean structure preserving long-term optionality
Client Testimonial
"Working with Eduardo Fonnegra has been an incredible experience. He is very knowledgeable about different categories of investors to target. Not everything is about institutional capital, and he highlighted strategic ways for additional individuals to get involved in our round."
Robin Ynes
Chief Financial Officer, Urban Remedy
Summary
PitchNode partnered with Urban Remedy to execute a strategically aligned convertible note raise, connecting the company with the right mix of family offices, operator-investors, and sector-aligned capital. The result was a clean, efficient raise that supported near-term growth while preserving long-term flexibility and optionality for the business.